戰略營銷case study代寫范文：Strategic Marketing - case study
戰略營銷case study代寫范文，本文是一篇留學生case study寫作范文，主要內容是針對阿聯酋航空采用IMC路線以及南澳大利亞州食品營銷這兩個案例進行戰略營銷研究分析。阿聯酋航空公司成立于1985年，是阿聯酋集團的子公司，該集團是位于阿拉伯聯合酋長國迪拜的一家公共國際旅游集團。酋長國是中東最大的航空公司，在迪拜國際機場運營飛往世界各地的航班和樞紐。阿聯酋航空開始使用兩架飛機進行國際飛行——一架租賃的波音737和一架空中客車300 B4。其主要重點是為客戶提供優質服務，而不是關注客戶數量。由于阿聯酋航空的不懈努力和對客戶的支持態度，它在短時間內成為全球航空業的市場領導者。阿聯酋航空的整體利潤增長速度更快，每年至少增長20%，因此成為航空業增長最快、最年輕的機隊。由于阿聯酋航空在為客戶提供令人滿意的優質服務方面的卓越表現，該公司贏得了全球大多數獎項。該公司還從事貨運業務，由阿聯酋航空集團的阿聯酋航空貨運部門負責。下面就請欣賞這篇留學生case study寫作范文。
INTRODUCTION 引言
Emirates Airlines established in 1985, is a subsidiary of the Emirates Group, a public international travel conglomerate in Dubai, United Arab Emirates. An Emirate is the largest airline in the Middle East operating its flights & hub at Dubai International Airport to various countries all over the world. Emirates initiated flying internationally with two aircraft – a leased Boeing 737 & an Airbus 300 B4. Its main focus on providing quality services to customers instead of focusing on quantity of customers. Due to its despite efforts & supportive attitude towards customers, Emirates became a market leader in the global airline industry within a short span of time. The overall profit of Emirates grew at a faster rate with a minimum 20 per cent hike every year & hence became the fastest-growing & youngest fleets in the aviation industry. Because of their excellence in providing satisfactory & quality services to the customers, Emirates earned majority of awards globally. It also deals in cargo activities, which is taken by Emirates Group’s Emirates Sky Cargo division.
OVERVIEW OF THE CASE STUDY 案例研究概述
This case study discusses on the overall effort made by the Emirates to ensure the consistency & the effectiveness of messages targeted to various audiences. The Emirates has used Integrated Marketing Communication (IMC) approach for marketing their services in front of customers. Majority of the companies have paid close attention to the IMC approach. Various IMC tools such as television commercials, print advertisements, internet marketing, charitable foundations, in-plane advertisements, sponsorships & trade promotions have been utilized by the Emirates in order to achieve an excellent market position & a positive brand image in the minds of its current & potential customers. Emirates could easily reach their target audience via these mentioned modes of marketing & promotions. Due to its continuous effort towards marketing the brand & services, Emirates maximized exposure rate.
本案例研究討論了阿聯酋為確保針對不同受眾的信息的一致性和有效性所做的總體努力。阿聯酋已采用綜合營銷傳播（IMC）方法在客戶面前營銷其服務。大多數公司都密切關注IMC方法。阿聯酋利用各種IMC工具，如電視廣告、平面廣告、網絡營銷、慈善基金會、平面內廣告、贊助和貿易促銷，以在其現有和潛在客戶心中獲得良好的市場地位和積極的品牌形象。阿聯酋航空可以通過上述營銷和促銷模式輕松接觸目標受眾。由于阿聯酋航空不斷努力推廣品牌和服務，其曝光率最大化。
Several Challenges Encountered By the Emirates to distribute an individual message about the high class facilities for its customers & to create a brand name in front of its customers – 阿聯酋航空面臨的幾個挑戰：向客戶發布關于高端設施的個人信息，并在客戶面前創建品牌名稱
Explain how Emirates’ promoting approach has been effective in constructing an optimistic trademark appearance with current & potential customers?解釋阿聯酋航空的促銷方法如何有效地為現有和潛在客戶營造樂觀的品牌形象？
Classify the IMC tools used by Emirates?對阿聯酋航空使用的IMC工具進行分類？
Emirates flies all over the world. Should Emirates modify its messages & channels according to where it advertises? Explain.
阿聯酋航空飛遍世界各地。阿聯酋航空是否應該根據其廣告位置修改其信息和渠道？解釋
DISCUSSION OF THE TASKS CONFRONTED BY THE EMIRATES – 討論酋長國面臨的任務
A1. The marketing strategy of Emirates includes – 阿聯酋航空的營銷戰略包括：
Integrated Marketing Communications (IMC) Approach –綜合營銷傳播（IMC）方法
Emirates’ advertising policy has been efficacious in generating a progressive brand image in the minds of its current & potential customers by embracing the IMC approach for marketing its brand. An IMC concept is an approach of achieving the objectives of a marketing campaign, via proper & efficient use of promotional tools & methods that are intended to reinforce each other. It enables that all forms of communications & messages are linked together & hence work simultaneously in harmony rather than in isolation. This approach is used by the organisation to create a unified & brand experience for consumers across several communication channels. As marketing efforts have been moved from mass marketing to slot promoting, companies have growing use IMC to cultivate more economical promotions that still distribute value to the customers.
阿聯酋航空的廣告政策通過采用IMC方法營銷其品牌，有效地在其現有和潛在客戶心中樹立了進步的品牌形象。IMC概念是一種實現營銷活動目標的方法，通過適當和有效地使用旨在相互加強的促銷工具和方法。它使所有形式的溝通和信息都能聯系在一起，從而在和諧中而不是孤立地同時工作。該組織采用這種方法，通過多個溝通渠道為消費者創造統一的品牌體驗。隨著營銷工作已從大眾營銷轉向老虎機促銷，公司越來越多地使用IMC來培養更經濟的促銷活動，這些促銷活動仍能向客戶分配價值。
Emirates think global –阿聯酋認為全球化
Emirates have set out to be an innovative, modern & customer-oriented provider of high quality air travel services. Its brand positioning is that of a leading, international & quality airline serving the global community.
阿聯酋航空致力于成為一家創新、現代化、以客戶為導向的高質量航空旅行服務提供商。其品牌定位是一家領先的國際優質航空公司，服務于全球社會。
Living the brand –活出品牌
Emirates deliver on their brand promise of innovation & quality. Emirates end line “keep discovering” sums up its philosophy on travel: Only Emirates lets you discover a more authentic & fulfilling life.
阿聯酋航空兌現了其創新和質量的品牌承諾。阿聯酋航空的終點線“不斷發現”總結了其旅游理念：只有阿聯酋人才能讓您發現更真實、更充實的生活。
Do remarkable things –做非凡的事情
Emirates do remarkable things for integrated marketing communications activities such as advertising, sponsorship, e-commerce, public relations & supportive communications.
阿聯酋航空在廣告、贊助、電子商務、公共關系和支持性傳播等綜合營銷傳播活動中做出了卓越的貢獻。
Engaging customers –吸引客戶
Emirates have effectively used www.emirates.com to drive the brand experience, maintain cordial relation with the customers & by launching frequent flyer program skywards. Through such an effort, Emirates has easily reaches their target audience & hence successfully developed a strong relation with their customers.
阿聯酋航空有效地利用了www.Emirates.com來推動品牌體驗，與客戶保持親切的關系，并向天空推出了飛行?？陀媱?。通過這樣的努力，阿聯酋航空很容易達到目標受眾，因此成功地與客戶建立了牢固的關系。
Open up –開放
Emirates mobilising customers to actively participate in the experience & other promotional events & activities in order to market their service in front of the customers
Hence, by using the above mentioned message strategies, Emirates has successfully developed a positive brand image into the market in front of their customers.
阿聯酋航空動員客戶積極參與體驗和其他促銷活動，以便在客戶面前推銷其服務
因此，通過使用上述信息策略，阿聯酋航空在客戶面前成功地在市場上樹立了積極的品牌形象。
A2.Emirates use a variety of marketing communication tools in an integrated way to deliver one message about the high quality of its services along with maximising its message exposure rate.
阿聯酋航空以一種綜合的方式使用各種營銷傳播工具，傳遞一條關于其服務質量的信息，同時最大限度地提高信息曝光率。
Various IMC tools used by Emirates are- 阿聯酋航空使用的各種IMC工具包括：
Advertisements –廣告
An advertisement is a way of publicity or promoting a product, service or any event. There are several modes of advertisements such as online advertising, newspaper ads, radio advertising, television advertising, public speaking, door hangers, flyers & word-of-mouth advertising. Emirates utilize the commercials & print advertisements for highlighting the airline’s new products, routes, services & aircraft. It helps in fostering its services.
廣告是宣傳或推廣產品、服務或任何活動的一種方式。廣告有幾種模式，如在線廣告、報紙廣告、廣播廣告、電視廣告、公眾演講、門框、傳單和口碑廣告。阿聯酋航空利用商業廣告和印刷廣告來突出航空公司的新產品、航線、服務和飛機。它有助于促進其服務。
Sponsorship –贊助
Sponsorship is another form of promotional activity. Emirates have undergone partnership with several events both regional & international like FIFA. Moreover, Emirates is dedicated to the growth of global arts & culture through a number of sponsorships around the world. In fact, Emirates believe that sponsorship is the best way to develop a cordial relation with customers.
贊助是另一種形式的促銷活動。阿聯酋與國際足聯等多個地區和國際賽事建立了合作關系。此外，阿聯酋航空還通過在世界各地的贊助，致力于全球藝術與文化的發展。事實上，阿聯酋航空相信贊助是與客戶建立友好關系的最佳方式。
E-commerce –電子商務
E-commerce is referred to as purchasing or selling goods or services, or the conducting of assets or data, over an electronic system, mainly an internet. It is also referred to as an electronic commerce. Emirates enable customers to perform online shopping of Emirates related merchandise via its official retail website .
電子商務是指通過電子系統（主要是互聯網）購買或銷售商品或服務，或進行資產或數據。它也被稱為電子商務。阿聯酋航空使客戶能夠通過其官方零售網站在線購買阿聯酋的相關商品。
Public Relation –公共關系
Emirates publish three in-flight magazines in order to reach readers & passengers during their journey. Through such magazines, passengers are usually encouraged to donate to the Emirates Airline Foundation, which seeks to improve the quality of children. Magazines are the best source of marketing the products or services, as it contains articles & illustrations, which attracts customer attention towards it. So, by means of magazines, Emirates has gained majority of market shares along with the competitive advantage in the airline industry.
阿聯酋航空公司出版了三本航空雜志，以便在旅途中接觸讀者和乘客。通過這些雜志，乘客通常被鼓勵向阿聯酋航空基金會捐款，該基金會旨在提高兒童的素質。雜志是營銷產品或服務的最佳來源，因為它包含文章和插圖，吸引了客戶的注意力。因此，通過雜志，阿聯酋航空獲得了大部分市場份額以及航空業的競爭優勢。
Supportive Communication –支持性溝通
Supportive communications is referred to as a style of communicating with customers that has a particular set of aims & techniques. The principal objective is to resolve conflict or attain variation in a situation, while protective, even strengthening, the relationship between the communicating individuals. Emirates’ on-board entertainment system has been highly recognized as a market leader, winning awards for its quality & enabling the airline to show passengers commercials about it latest offers, partners & services.
支持性溝通是指一種與客戶溝通的方式，具有特定的目標和技巧。主要目標是解決沖突或實現局勢的變化，同時保護甚至加強溝通個人之間的關系。阿聯酋航空的機載娛樂系統已被高度認可為市場領導者，其質量贏得了獎項，使該航空公司能夠向乘客展示其最新優惠、合作伙伴和服務的商業廣告。
A3.Tagline is a short & prominent or memorable phrase used in advertising. It identifies the uniqueness of a brand or conveys some type of special meaning. 標語是廣告中使用的簡短、突出或令人難忘的短語。它識別品牌的獨特性或傳達某種特殊含義。
The taglines which are used in the past by the Emirates airline in order to gain market value & customer preference in aviation industry are –
阿聯酋航空公司過去為獲得航空行業的市場價值和客戶偏好而使用的標語是：
Emirates –阿聯酋
The finest in the sky 天空中最好的
Fly Emirates –阿聯酋航空公司
Be good to yourself. 善待自己
When was the last time you did something for the first time? 你上次第一次做某事是什么時候？
Keep Discovering. 繼續探索
Hello Tomorrow. 明天好
No doubt Emirates has already gained an excellent market position & a positive brand image in the minds of its customers via IMC approach & its tools but still I believe that Emirates should modify its messages & channels by embracing new ideas, new technology & good quality services to the customers in order to maintain their position in the market as well as to gain a competitive advantage over its rivals.
毫無疑問，阿聯酋航空已經通過IMC方法及其工具獲得了良好的市場地位，在客戶心中樹立了積極的品牌形象，但我仍然認為，阿聯酋長航空應該通過采納新的理念來修改其信息和渠道，新技術&為客戶提供優質服務，以保持其在市場上的地位，并獲得競爭對手的競爭優勢。
“CASE 2 案例2
SOUTH AUSTRALIAN 南澳大利亞州
FOOD MARKETING” 食品營銷
INTRODUCTION 引言
The South Australian government established South Australia (SA) Food Centre in 2008 in order to provide practical advice to food businesses in Australia. Due to the agency & its expertise, many other businesses have taken advantages. Countries such as Japan, the United States & Hong Kong are the major exporter of the South Australian Food market. Some products like meat, seafood, fruit & cheese are the main export food of the South Australian Food market. The main aim of the South Australian (SA) Food Centre is to promote South Australian food businesses through various modes such as Food Talk (an online magazine), Food-e-News (e-mail news updates) & the Premier’s Food Awards (awards for South Australian food producers). The key purpose of the South Australian (SA) Food Centre is to create a collaborative partnership with industry & government, in order to ensure a thriving South Australian food industry.
南澳大利亞州政府于2008年成立了南澳大利亞（SA）食品中心，為澳大利亞的食品企業提供實用建議。由于該機構及其專業知識，許多其他企業都獲得了優勢。日本、美國和香港等國家是南澳大利亞食品市場的主要出口國。肉類、海鮮、水果和奶酪等產品是南澳大利亞食品市場的主要出口食品。南澳大利亞州（SA）食品中心的主要目標是通過各種方式促進南澳大利亞州的食品業務，如Food Talk（在線雜志）、Food e-News（電子郵件新聞更新）和Premier’s Food Awards（南澳大利亞食品生產商獎）。南澳大利亞（SA）食品中心的主要目的是與行業和政府建立合作伙伴關系，以確保南澳大利亞食品行業蓬勃發展。
OVERVIEW OF THE CASE STUDY 案例研究概述
This case study discusses on the overall effort made by the South Australian (SA) Food Centre in order to make sure that their brand is exciting to consumers, by focusing on factors such as packaging & labelling. It also encourages food producers to promote their products & brands by not only informing consumers about their availability, but to highlight what is special about a particular product. After performing continuous efforts of establishing collaboration with industry & government, one such result came in front from the well-known Charlie’s Group Limited. The Charlie’s group limited is known for selling fruits & sports water flavoured with fruit juices. So, due to collaboration with Charlie’s group limited, SA fruit growers received a considerable boost from Charlie’s Group Limited. In-fact SA Food Centre promotes various events, including annual food festivals & shopping appearances alongside celebrity chefs & media personalities. Due to their despite efforts towards food industry, the South Australian (SA) mushroom industry gained three main campaigns. So, this well supported program is indicative of the activities of the SA Food Centre.
本案例研究討論了南澳大利亞（SA）食品中心所做的整體努力，以確保其品牌對消費者具有吸引力，重點關注包裝和標簽等因素。它還鼓勵食品生產商宣傳其產品和品牌，不僅讓消費者了解產品的可用性，還強調特定產品的特殊性。在與行業和政府建立合作關系的不斷努力之后，著名的查理集團有限公司（Charlie's Group Limited）就取得了這樣的成果。查理集團有限公司以銷售果汁口味的水果和運動水而聞名。因此，由于與查理集團有限公司的合作，SA水果種植者得到了查理集團公司的大力支持。事實上，SA食品中心推廣各種活動，包括一年一度的食品節和與名廚和媒體名人一起購物。由于他們在食品工業方面的努力，南澳大利亞（SA）蘑菇業獲得了三次主要運動。因此，這個得到良好支持的項目表明了南澳大利亞食品中心的活動。
Several Challenges Encountered By the South Australian (SA) Food Centre – 南澳大利亞（SA）食品中心面臨的幾個挑戰
What type of message strategy should SA Food Centre utilize? Should it be the same for all of the brands & in all of the markets?
SA食品中心應采用何種信息策略？所有品牌和所有市場都應該如此嗎？
What leverage point makes the most sense for South Australian food producers’ advertising?
什么樣的杠桿點對南澳大利亞食品生產商的廣告最有意義？
What type of executional framework should be used in traditional advertisements aimed at consumers?
在面向消費者的傳統廣告中應該使用什么類型的執行框架？
DISCUSSION OF THE TASKS CONFRONTED BY THE SOUTH AUSTRALIAN (SA) FOOD CENTRE – 討論南澳大利亞（SA）食品中心面臨的任務
A1. Message strategy – 信息策略
Message strategy is a basic step in generating an effective promoting message. It provides the groundwork for rest of the marketing operation.
信息策略是生成有效宣傳信息的基本步驟。它為其余的營銷操作提供了基礎。
There are three types of message strategy which should be used by SA Food Centre utilize such as:
SA食品中心應使用三種類型的信息策略，例如：
Cognitive message strategy – A cognitive message strategy offerings coherent opinions or fragments of evidence to customers. Among all five types of cognitive message strategies, they should make use of pre-emptive message strategy in order to advertise their products. The idea requires cognitive processing. It makes a claim of superiority based on products specific attributes or assistance with the intent of averting the rivalries from making the same claims. Customers can obtain benefits by purchasing the product. The South Australian (SA) Food Centre could utilize a cognitive message strategy for motivating the food producers to promote their brands by highlighting about what is special in their products for the consumers. By this strategy, food producers can describe attributes like healthiness, pleasant tasting or low calorie & many more. So, the marketing & promotion of the food products can be increased via cognitive message strategy.
認知信息策略–認知信息策略向客戶提供連貫的意見或證據片段。在所有五種認知信息策略中，他們應該使用先發制人的信息策略來宣傳自己的產品。這個想法需要認知處理。它基于產品的特定屬性或協助來宣稱優勢，以避免競爭對手提出同樣的主張?？蛻艨梢酝ㄟ^購買產品獲得利益。南澳大利亞（SA）食品中心可以利用認知信息策略，通過強調其產品對消費者的特殊性，激勵食品生產商推廣其品牌。通過這種策略，食品生產商可以描述健康、美味或低熱量等屬性。因此，可以通過認知信息策略來增加食品的營銷和推廣。
Affective message strategy – In affective message strategy, the South Australian (SA) Food Centre could use an emotional advertising method to promote their products in the market. Advertisements that invoke feelings or emotions & match those feelings with the good, service, or company use affective message strategies. These messages try to heighten the amiability of the product, recall of the appeal, or comprehension of the advertisement. Affective strategies elicit emotions that, in turn, lead the consumers to act, preferably by buying the product, & subsequently affecting the consumer’s reasoning process. Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance & passion. Affective strategy may help in developing a stronger brand name. It helps in creating a positive feeling of the customers towards product.
情感信息策略——在情感信息策略中，南澳大利亞（SA）食品中心可以使用情感廣告方法在市場上推廣其產品。喚起情感或情緒并將這些情感和良好、服務或公司相匹配的廣告使用情感信息策略。這些信息試圖提高產品的親和力，喚起人們對廣告的吸引力或理解力。情感策略會引發情緒，進而引導消費者采取行動，最好是購買產品，從而影響消費者的推理過程。許多情感可以與產品聯系在一起，包括信任、可靠性、友誼、幸福、安全、魅力、奢華、寧靜、愉悅、浪漫和激情。情感策略可能有助于打造更強大的品牌。它有助于建立客戶對產品的積極感覺。
Conative message strategy – A conative message strategy is aimed to lead openly to specific category of consumer response. It supports the promotional efforts, such as coupon redemption programs, internet hits & orders, & in-store offers like buy-one-get-one-free. In conative message strategy, they depend on action-including conative advertisements, where, situations are created in which cognitive knowledge of the product or affective liking of the product may come later or during product usage.
意味深長的信息策略——意味深淺的信息策略旨在公開引導消費者做出特定類別的反應。它支持促銷活動，如優惠券兌換計劃、互聯網點擊和訂單，以及店內優惠，如買一送一。在意味深長的信息策略中，它們依賴于行動，包括意味深淺的廣告，在這種情況下，產品的認知知識或產品的情感喜好可能會在稍后或產品使用期間產生。
There will be no strength in the unity of a South Australian brand because if it happens, then it will lead to the brand parity so they need to differential the product that lead to equity & customer loyalty. So, it is quite essential to utilize a unique message strategy for all of the brands & in all of the markets.
南澳大利亞品牌的統一不會有任何力量，因為如果這種情況發生，就會導致品牌平價，因此他們需要對產品進行差異化，從而提高資產和客戶忠誠度。因此，對于所有品牌和所有市場而言，利用獨特的信息策略是非常必要的。
A2.Leverage point – 杠桿點
Leverage pointsare those interpretations, if any, made at extreme or remote standards of theindependent variablessuch that the lack of adjacent explanations means that the tailored regression model will pass close to that particular observation. A leverage point interchanges the customer from accepting a product’s benefits to linking those benefits with personal values. In order to construct a quality leverage point, the creative builds the pathway that connects a product benefit with the potential buyer’s value system.
杠桿點是指在獨立變量的極端或遙遠標準下做出的解釋（如果有的話），即缺乏相鄰解釋意味著定制回歸模型將接近該特定觀察結果。杠桿點將客戶從接受產品的好處轉換為將這些好處與個人價值聯系起來。為了構建質量杠桿點，創意人員構建了將產品利益與潛在買家價值體系聯系起來的路徑。
The two leverage points which makes the most sense for South Australian food producers’ advertising are –
對于南澳大利亞食品生產商的廣告來說，最有意義的兩個杠桿點是：
Government 政府
Industry 工業
The reason behind that they get a feedback that leads to service credibility to South Australian Food Centres. The leverage points here link product attributes so that it will focus on factors such as packaging & labelling – consumers benefits that it will be make sure that their brand is exciting to consumers’ value that it’s related to industry value. The fundamental purpose of the South Australian (SA) Food Centre is to construct a co-operative conglomerate with both industry & government. Through this, they could build up strong & cordial relations with several agencies & corporations, which further enable the South Australian (SA) food producers to market & promote their food products into the market with an optimum level of efforts. The leverage point message links these attributes & benefits to consumer values. An effective leverage point can be associated with an attitudinal change, especially when the cognitive ?? affective ?? conative sequence exists. As a result of collaboration of the South Australian food producers with an industry & government, South Australian fruit growers received a considerable boost from Charlie’s Group Limited, the manufactures of Charlie’s & Phoenix Organics. It was great news for South Australia’s fruit growers as Charlie’s propelled a new promoting campaign in order to support or promote their products or services. Due to such efforts made by both South Australian Food Centre as well as Charlie’s Group, the South Australian food producers have benefited a lot in attaining market value along with customer’s preference towards their product line.
其背后的原因是，他們得到了反饋，從而提高了南澳大利亞食品中心的服務可信度。這里的杠桿點將產品屬性聯系起來，從而將重點放在包裝和標簽等因素上——消費者的利益在于確保他們的品牌與行業價值相關，從而激發消費者的價值。南澳大利亞（SA）食品中心的基本目的是與行業和政府建立一個合作企業集團。通過這一點，他們可以與多家機構和公司建立牢固而友好的關系，這進一步使南澳大利亞（SA）食品生產商能夠以最佳的努力將其食品推向市場。杠桿點信息將這些屬性和好處與消費者價值聯系起來。一個有效的杠桿點可以與態度的改變相關聯，尤其是當認知-情感-意念序列存在時。由于南澳大利亞食品生產商與行業和政府的合作，南澳大利亞水果種植者從Charlie's Group Limited獲得了可觀的提振。這對南澳大利亞的水果種植者來說是個好消息，因為查理發起了一場新的促銷活動，以支持或推廣他們的產品或服務。由于南澳大利亞食品中心和查理集團的努力，南澳大利亞食品生產商在獲得市場價值以及客戶對其產品線的偏好方面受益匪淺。
A3.For traditional advertisements aimed at consumers, the South Australian (SA) Food Centre should use emotional framework to connect with consumers & get them engage by providing them the value that fulfil their requirements & expectations in the product. An executional framework displays the method in which an advertisement plea will be offered. It would be selected in conjunction with an advertising appeal & message strategy. The common types of appeal include fear, humour, sex, music, rationality, emotions, & scarcity. It is essential that each can be matched with the appropriate executional framework.
對于針對消費者的傳統廣告，南澳大利亞（SA）食品中心應使用情感框架與消費者聯系，并通過向他們提供滿足其對產品要求和期望的價值來吸引他們。執行框架顯示了提供廣告請求的方法。它將結合廣告吸引力和信息策略進行選擇。常見的吸引力類型包括恐懼、幽默、性、音樂、理性、情感和稀缺。至關重要的是，每一個都能與適當的執行框架相匹配。
Several frameworks which could be used by South Australian Food Marketing are: 南澳大利亞食品營銷可使用的幾個框架包括：
Animation – Animation has become a progressively prevalent executional framework, & its usage has escalated intensely. Animation can be presented in both televisions as well as in internet advertising. One sensational animation method is roto-scoping. Roto-scoping is the process of numerically painting or outlining statistics into live arrangements, which makes it possible to present both live actors & animated characters in the same structure. Animation helps in creating traditional advertisements funny, interesting & attractive for behalf of customers.
形象——形象已經成為一種逐漸流行的執行框架，它的使用也在不斷升級。動畫既可以在電視上播放，也可以在網絡廣告中播放。一種聳人聽聞的動畫方法是旋轉觀察。Roto scoping是將數字繪制或概述統計數據到現場安排中的過程，這使得在同一結構中呈現現場演員和動畫角色成為可能。動畫有助于為客戶創造有趣、有趣和有吸引力的傳統廣告。
Dramatization – Dramatization is the best way of learning as it makes a situation more imperative or serious than it really is. It helps consumers to understand traditional advertisements easily & frequently. An effective & dramatic advertisement can be hard to create, but once it is shaped, it puts a strong & positive impact into the minds of customers.
戲劇化——戲劇化是最好的學習方式，因為它使情況變得比實際情況更緊迫或更嚴重。它幫助消費者輕松、頻繁地理解傳統廣告。一個有效而富有戲劇性的廣告可能很難創造，但一旦它成形，它就會給顧客的頭腦帶來強烈而積極的影響。
Testimonials – Testimonials are also an effective mode of promoting services. It is referred to as a prescribed declaration testifying to someone’s character & experiences. It is like an individual recommendation. It is a declaration in provision of a specific reality, fact or claim. It can also be used by South Australian Food Marketing for impacting a strong impression of technical advertisements in front of customers.
客戶評價–客戶評價也是推廣服務的有效方式。它被稱為證明某人性格和經歷的規定聲明。這就像是個人的推薦。它是一種聲明，規定了具體的現實、事實或主張。南澳大利亞食品營銷部也可以利用它在客戶面前對技術廣告產生強烈印象。
Demonstration – A demonstration, in short demo, displays how a product works. It provides an effective way to converse the benefits of a product to audiences. It highlighted the product’s numerous usages. Demonstrated ads are well-matched to television & the internet. It attracts customers’ attention & hence makes them more fascinating towards product line.
演示–演示，簡稱演示，展示產品的工作原理。它提供了一種有效的方式，可以將產品的好處傳達給受眾。它強調了該產品的多種用途。演示廣告與電視和互聯網很匹配。它吸引了客戶的注意力，從而使他們對產品線更加著迷。
Fantasy – Fantasy refers to as an imagination. Fantasy execution encourages the audience beyond the actual world to a make-believe experience. The most common fantasy themes involve sex, love & romance. So, fantasy fits pleasantly with target viewers that have a preference for a tamer demonstration of sexuality.
幻想——幻想指的是想象?；孟氲膱绦泄膭钣^眾超越現實世界，體驗一種虛構的體驗。最常見的幻想主題包括性、愛情和浪漫。因此，幻想很適合目標觀眾，他們更喜歡溫順的性愛表現。
So, these executional frameworks could be utilised by South Australian Food Marketing for technical advertisements while aiming at consumers in order to attain competitive advantage over the rivals.
因此，南澳大利亞食品營銷部可以利用這些執行框架進行技術廣告，同時瞄準消費者，以獲得競爭優勢。
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