代寫essay案例-企業社會責任(CSR):員工福利。本文是一篇留學生essay寫作參考案例,主要內容是講述你的生意并不是孤立的賺錢方式。您的員工始終依賴于您的業務。因此,客戶、供應商和當地社區都會受到您業務的影響。
企業社會責任(簡稱CSR)是關于了解企業對世界的影響,并考慮如何以積極的方式利用這種影響或保持良好的控制。企業社會責任也有助于你的態度,超越最低法律要求,以下簡單的原則適用于你的業務規模。下面就一起來看一下這篇留學生essay寫作范文。
Corporate Social Responsibility (CSR):企業社會責任(CSR)
Your business doesn’t exist in isolated way making money. Your employees always depend on your business. So customers, suppliers, local community all are affected by your business.
Corporate social responsibility (in short CSR) is about understanding your business’ impact on the world and considering how you can use this impact in a positive way or keep well control on it. CSR can also be good for your attitude, going beyond to minimum legal requirement for the following straightforward principle is apply whatever the size of your business.
Corporate social responsibility can cut across almost everything you do and everyone you deal with. You should think about the:
The suppliers those you choose and the way how we deal with them. For example, trading with suppliers those who pollute the environment it could be as irresponsible as doing it so yourself.
企業社會責任幾乎可以貫穿你所做的每一件事和你所與之打交道的每一個人。您應該考慮:
您選擇的供應商以及我們與他們打交道的方式。例如,與污染環境的供應商進行交易,可能與自己這樣做一樣不負責任。
How we treat our employees. To make the responsible business, this means doing more than simple complying with legal requirements.
我們如何對待員工。要開展負責任的業務,這意味著要做的不僅僅是遵守法律要求。
How your business affecting local community and whether and how we should be actively involved.
您的業務如何影響當地社區,以及我們是否以及如何積極參與。
How do we affect the environment and what we can do to use resources more efficiently to reduce pollution and waste.
This doesn’t mean that you can’t run a profitable business. In fact, corporate social responsibility can help you improve your business performance. By looking ahead, you’re ready to cope with new laws and restrictions. We avoid costs such as wasted energy, paying unnecessary waste fees. In fact most importantly, we can keep winning business by increasingly demanding customers.
我們如何影響環境,我們可以做些什么來更有效地利用資源來減少污染和浪費。
這并不意味著你不能經營一家盈利的企業。事實上,企業社會責任可以幫助您提高業務績效。展望未來,你已經準備好應對新的法律和限制。我們避免浪費能源、支付不必要的浪費費等成本。事實上,最重要的是,我們可以通過不斷提高的客戶要求來贏得業務。
Corporate social responsibility isn’t just about doing the right thing. It means behave responsibly and also dealing with suppliers that do the same. It also offers benefits to direct business.
企業社會責任不僅僅是做正確的事情。這意味著要表現得負責任,還要與同樣的供應商打交道。它還為直接業務提供了好處。
Companies so often favour suppliers those who demonstrate responsible policies, as this could have a positive impact on it that how they are perceived by customers.
公司往往青睞那些表現出負責任的政策的供應商,因為這可能會對客戶對他們的看法產生積極影響。
Some customers don’t just prefer to deal with responsible companies, but insist on it. The Co-operative Groups, for instance, places a strong emphasis on its corporate social responsibility and publishes detailed ‘warts and all’ report on its performance on the wide range of criteria – from animal welfare to salt levels in its pizzas.
一些客戶不僅喜歡與負責任的公司打交道,而且堅持這樣做。例如,合作集團強烈強調其企業社會責任,并發布了詳細的“所有缺點”報告,說明其在從動物福利到披薩含鹽量等一系列標準上的表現。
Reducing resource use, waste and emissions doesn’t just help the environment – it saves you money too. It’s not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits.
減少資源使用、浪費和排放不僅有助于環境,還可以為您節省資金。削減水電費和垃圾處理成本并不困難,而且你可以立即帶來現金收益。
There are some other benefits too; 還有一些其他好處
Good reputation makes it easier to recruit the employees.良好的聲譽使招聘員工更加容易。
Employees could stay longer by reducing the costs and disruption of recruitment and re-training.通過降低招聘和再培訓的成本和中斷,員工可以呆得更長。
Employees are more motivated for better productive.員工更有動力提高生產力。
Corporate social responsibility helps ensure you comply with regulatory requirements.企業社會責任有助于確保您遵守法規要求。
Activities and involvement with local community are ideal opportunities to generate positive press coverage.與當地社區的活動和參與是產生積極新聞報道的理想機會。
Good relationships with local authorities make it easier doing business.與地方當局的良好關系使其更容易開展業務。
By Understanding the wider impact of business can helps develop new products and services.通過了解業務的更廣泛影響,可以幫助開發新產品和服務。
Corporate social responsibility can make you more competitive and reduces the risk of sudden damage to your reputation and sales. Investors may recognise this and will be more willing to finance you.
企業社會責任可以讓你更有競爭力,并降低聲譽和銷售突然受損的風險。投資者可能會認識到這一點,并更愿意為您提供資金。
Understanding the environmental impact on business 了解環境對業務的影響
Your business affects many different people (employees, customers, suppliers and local community). It also has a wider impact on environment as well.
您的業務影響許多不同的人(員工、客戶、供應商和當地社區)。它對環境也有更廣泛的影響。
Even the simplest step like energy efficiency measures by switching off lights and equipment when they aren’t needed, makes a real difference. By reducing the usage of water could also directly cuts your costs.
即使是最簡單的步驟,如在不需要時關閉燈和設備的能效措施,也會產生真正的影響。通過減少用水也可以直接降低成本。
Reducing waste also can make a big difference. Simple step like reducing the amount of the papers you waste could cut costs. You can even save more by planning about waste implications before you design new products and production processes.
Doing Care about the environment can attract more customers too. Mostly customers prefer to do purchasing from responsible companies.
減少浪費也會產生很大的影響。減少紙張浪費量等簡單步驟可以降低成本。在設計新產品和生產流程之前,您甚至可以通過規劃廢物影響來節省更多。關注環境也能吸引更多的顧客。大多數客戶喜歡從負責任的公司購買。
There are many sorts of ways by you can reduce the environmental impact of business. e.g. 有很多種方法可以減少商業對環境的影響。例如
making recyclable products 制造可回收產品
sourcing responsibly (For example, using recycled materials and sustainable timber) 負責任地采購(例如,使用回收材料和可持續木材)
minimising the packaging for products 盡量減少產品的包裝
buying locally to save energy/fuel costs 在當地購買以節省能源/燃料成本
creating an efficient and fuel-efficient distribution network 創建高效節能的配電網絡
working with responsible suppliers and distributors who take steps to minimise their environmental impact 與負責的供應商和分銷商合作,他們采取措施將環境影響降至最低
We could reduce the environmental impact of our business by using environmental techniques assessment like lifecycle assessment and setting up an environmental management system. See our guides on environmental assessment techniques – an overview and environmental management systems (EMS) – the basics.
我們可以通過使用環境技術評估(如生命周期評估)和建立環境管理系統來減少業務對環境的影響。請參閱我們的環境評估技術指南——概述和環境管理系統(EMS)——基礎知識。
Dealing responsibly with suppliers and customers 負責地與供應商和客戶打交道
By working with our suppliers and customers in a responsible way our business can reap substantial rewards.
通過以負責任的方式與我們的供應商和客戶合作,我們的業務可以獲得可觀的回報。
Customers 客戶
We can take some actions when dealing with customers are: 與客戶打交道時,我們可以采取以下措施
Make sure brochures are in plain and simple English, telling the truth without hiding anything in the small print. 確保宣傳冊使用簡單明了的英語,在小字體中不隱瞞任何事實。
Be honest about your products and services. Tell the customers what they want to know, including all steps you take to be socially responsible. 誠實對待您的產品和服務。告訴客戶他們想知道什么,包括你為社會責任所采取的所有步驟。
If anything goes wrong, you should acknowledge the problem responsibly and deal with it. 如果出了什么問題,你應該負責任地承認問題并處理它。
In returns you achieve the loyalty of customers in reward. Listening to consumers intentionally can also help you improve the products and services you offer them. 作為回報,您可以獲得客戶的忠誠度。有意識地傾聽消費者的意見也可以幫助你改善你為他們提供的產品和服務。
Suppliers 供應商
Choose your suppliers carefully as it is an important part of your approach to corporate social responsibility. For example, you may try to use local suppliers as many as possible. This helps you support the community and also reduces the waste, energy and carbon emissions from deliveries.
謹慎選擇供應商,因為這是企業社會責任的重要組成部分。例如,您可以盡可能多地使用當地供應商。這有助于您支持社區,并減少配送過程中的廢物、能源和碳排放。
When choosing suppliers you should also examine their environmental practices, health and safety and their employment. Customers are concerned increasingly about the wider impact of supply chains. Your business reputation can be damaged by being associated with others those abuse the rights of their employees or their local environment.
在選擇供應商時,您還應檢查他們的環境實踐、健康和安全以及他們的雇傭情況??蛻粼絹碓綋墓湹膹V泛影響。與其他侵犯員工權利或當地環境的人有聯系可能會損害您的商業聲譽。
Big organisations often audit their suppliers to ensure that they practise the responsible work. You could do something similar – simply asking them about their attitudes to corporate social responsibility might be revealing.
大型組織經常對其供應商進行審計,以確保他們從事負責任的工作。你可以做類似的事情——簡單地詢問他們對企業社會責任的態度可能會有所啟發。
You should treat your suppliers fair way as particularly smaller business rely on you. For example, getting pay on time could make a big difference to employees.
你應該公平對待你的供應商,因為特別小的企業依賴你。例如,按時拿到工資會對員工產生很大影響。
Working with local community 與當地社區合作
Working with local community brings you a wide range of benefits. Local customers are an important source of sales for many businesses. By improving reputation of your business, you will find it easier to recruit the employees. A good relationship with local authorities can help your business run smoother. For example, mostly local authorities prefer to award contracts to businesses with a record of involvement with communities.
與當地社區合作可以帶來廣泛的好處。當地客戶是許多企業的重要銷售來源。通過提高企業的聲譽,你會發現招聘員工更容易。與地方當局建立良好的關系可以幫助您的業務順利運行。例如,大多數地方當局傾向于將合同授予有社區參與記錄的企業。
There are different ways to get involved with local communities. Some businesses choose to support local charities, or sponsor charity/community a local event. It makes a commercial sense to get involved in activity related to your product. This will let you use your expertise as well as showing the human face of your business. For example, some restaurants provide foods to local homeless groups, and while builders can give free labour and materials to community projects.
有不同的方式來參與當地社區。一些企業選擇支持當地慈善機構,或贊助慈善機構/社區舉辦當地活動。參與與產品相關的活動具有商業意義。這將使您能夠利用您的專業知識,并展示您企業的人性化面貌。例如,一些餐館向當地無家可歸的群體提供食物,而建筑商可以為社區項目提供免費勞動力和材料。
Look for opportunities that will directly benefits you, for example, by publicity, or improvement in neighbourhood around your premises.
尋找對你有直接好處的機會,例如,通過宣傳或改善你周圍的環境。
Many businesses involve their employees to work in directly or indirectly with the local communities. For example, you might support the charities chosen by employees. Some businesses encourage their employees to volunteer for the community activities and also offer them paid time off for the involvement in community activity. As well as by improving your community relationships can help motivating their employees and can help developing their interpersonal and team participation skills.
You could also give your employees the option of making regular donations which are deduced at from their pay.
Business in the Community (BITC) has developed the Community Mark standard to help businesses get the most of our community involvement.
許多企業讓員工直接或間接與當地社區合作。例如,您可以支持員工選擇的慈善機構。一些企業鼓勵員工自愿參加社區活動,并為他們提供參與社區活動的帶薪休假。此外,通過改善社區關系,可以幫助激勵員工,并有助于培養員工的人際交往和團隊參與能力。
你也可以讓你的員工選擇定期捐款,從他們的工資中扣除。
社區企業(BITC)制定了社區標志標準,以幫助企業充分利用社區參與。
Communities Justice Project 社區正義項目
The government’s community justice initiative helps businesses work with local agencies to make improvement in the quality of life in their local area. This can benefit the business in different ways. For example, if your business suffers because of damage in your property or the surrounding area, the community justice team will work with you to address this.
政府的社區正義倡議幫助企業與當地機構合作,改善當地的生活質量。這可以以不同的方式為企業帶來好處。例如,如果您的業務因您的財產或周圍區域受損而受損,社區司法團隊將與您合作解決這一問題。
Your business could take a prominent approach to dealing with local crimes by supporting recent offender or your local community justice team. You could:
您的企業可以通過支持最近的犯罪者或您的當地社區司法團隊,以突出的方式處理當地犯罪。您可以:
provide financial and practical resources to help the local community justice team 提供財政和實際資源,幫助當地社區司法團隊
get involved with local projects 參與當地項目
support staff who volunteer in the criminal justice system, for example, as mentors, special constables, youth offender panel members, or in victim and witness support 支持在刑事司法系統中志愿工作的工作人員,例如,擔任導師、特警、青少年罪犯小組成員,或受害者和證人支持
Corporate social responsibility can help you cut costs and boost sales. However, there are some other significant benefits which businesses forget about as they are harder to measure. 企業社會責任可以幫助您降低成本并提高銷售額。然而,還有一些其他重要的好處,企業會忘記,因為它們很難衡量。
Identify and measuring indicators of success 確定和衡量成功的指標
You can benchmark business against others. 您可以將業務與其他業務進行比較。
Some of the UK’s largest companies publish corporate social responsibility reports online. 英國一些最大的公司在網上發布企業社會責任報告。
You can use key performance indicators (KPIs) to measure your environmental performance. 您可以使用關鍵績效指標(KPI)來衡量環境績效。
The Community Mark standard lets you measure community involvement. 社區標記標準允許您衡量社區參與度。
It’s worth remembering that measurements will probably only show the immediate impact of CSR. The biggest benefit can be the long term improvement in your business’s reputation. 值得記住的是,測量結果可能只會顯示企業社會責任的直接影響。最大的好處可能是企業聲譽的長期改善。
Benefits of corporate social responsibility 企業社會責任的好處
Make the most of your corporate social responsibility activities by publicising them. Ensure the customers, suppliers and the local community that they know what you are doing. Corporate social responsibility lends itself to bring good news stories.
Publicity can be a key part of using corporate social responsibility to successfully qualify for contracts. People want to get involve with businesses they respect. Corporate social responsibility can be particularly effective for targeting ethical companies, the public sector and not-for-profit organisations.
通過宣傳,充分利用你的企業社會責任活動。確??蛻?、供應商和當地社區知道您在做什么。企業社會責任有助于帶來好消息。
宣傳是利用企業社會責任成功獲得合同資格的關鍵部分。人們希望參與他們尊重的企業。企業社會責任對于針對道德公司、公共部門和非營利組織尤其有效。
At the same time, you should see corporate social responsibility as part of a continuing process of building long-term value. Everything and all good steps you do should help improve your business’s reputation and encourage customers to stay involved with you for long time. A business that buys recycled paper, but exploits its customers and ignores the community, has missed the point.
同時,你應該將企業社會責任視為建立長期價值的持續過程的一部分。你所做的一切和所有好的步驟都應該有助于提高企業的聲譽,并鼓勵客戶與你長期合作。一家購買再生紙的企業,卻利用其客戶,忽視了社區,這就錯過了重點。
You can consider working towards a management standards which you can then use to publicise your ethical, social responsibility or environmental. For example, many businesses have achieved the environmental management standard ISO 14001.
你可以考慮制定一個管理標準,然后用它來宣傳你的道德、社會責任或環境。例如,許多企業已達到環境管理標準ISO 14001。
Effective corporate social responsibility like this helps you continue to differentiate yourself. Even with dozens of competitors, a real commitment to corporate social responsibility lets you stand out. For example, John Lewis department stores are well known for a business that owned by its employees. Its commitment to corporate social responsibility feeds through into customer service, sales and profits. As well as affecting the way you behave, corporate social responsibility can lead to new product and service that reflect your values and those of your stakeholders. Over time can add up to powerful brand and winning business.
像這樣有效的企業社會責任有助于你繼續與眾不同。即使有幾十個競爭對手,對企業社會責任的真正承諾也會讓你脫穎而出。例如,約翰·劉易斯百貨公司因其員工擁有的業務而聞名。它對企業社會責任的承諾貫穿于客戶服務、銷售和利潤。除了影響你的行為方式外,企業社會責任還可以帶來反映你和利益相關者價值觀的新產品和服務。隨著時間的推移,可以形成強大的品牌并贏得業務。
How a corporate social responsibility initiative benefitted business 企業社會責任倡議如何使企業受益
The Venus Company is an award winning shop and a cafe operator with several outlets based in Cornwall and Devonshire. Established in 1995 by Michael Smith, the firm has strong environmental and ethical principles, and sells food that has been produced using local suppliers. And Michael explains how developing corporate social responsibility policies have helped him to run the business successfully.
維納斯公司是一家屢獲殊榮的商店和咖啡館經營者,在康沃爾郡和德文郡設有多家分店。該公司成立于1995年,由邁克爾·史密斯(Michael Smith)創立,遵循嚴格的環境和道德原則,銷售使用當地供應商生產的食品。Michael解釋了制定企業社會責任政策如何幫助他成功經營企業。
What Michael did to help the environment and support the local community Michael為保護環境和支持當地社區所做的工作
“Our mission is to be the greenest beach shop and cafe operator in the UK, and our attitude to almost every business decision flows from this. For us, CSR covers a number of elements. We support local producers, having spent more than £300,000 on local food and drink from the immediate area around our cafes, and use local businesses for other goods and services. Over 80 per cent of our food and drink comes from Devon and Cornwall.
“我們的使命是成為英國最環保的海灘店和咖啡館經營者,我們對幾乎每一項商業決策的態度都源于此。對我們來說,企業社會責任涵蓋了許多要素。我們支持當地生產商,在咖啡館附近地區購買了超過30萬英鎊的當地食品和飲料,并將當地企業用于其他商品和服務飲料來自德文郡和康沃爾郡。
“We also work hard to minimise our impact on the environment, from using solar panels to recycling, carrying out regular litter collection and buying non-toxic cleaning products. We’ve also focused on things like packaging to make sure it’s as biodegradable as possible.
“我們還努力減少對環境的影響,從使用太陽能電池板到回收利用,定期收集垃圾和購買無毒清潔產品。我們還專注于包裝等方面,以確保其盡可能可生物降解。
“One scheme we’re really proud of is the SAM Beach Wildlife Fund, which raises money to educate local schoolchildren about their environment, and we also go into schools to do talks. Any business can engage in the local education system, and it’s very rewarding.”
“我們真正引以為豪的一個計劃是SAM海灘野生動物基金會,該基金會籌集資金,教育當地學童了解他們的環境,我們還走進學校進行講座。任何企業都可以參與當地的教育系統,這是非常值得的?!?nbsp;
Build a customer base and attract staff 建立客戶基礎并吸引員工
“Building a positive image of a company that gives back to the community has undoubtedly created a number of business benefits. Over the past couple of years, we have been able to open two of our beach cafes year-round, rather than just through the summer months, as we have built up a loyal, local customer base and trade isn’t simply seasonal.
“建立一個回饋社區的公司的正面形象無疑創造了許多商業利益。在過去幾年中,我們能夠全年開放兩個海灘咖啡館,而不僅僅是在夏天,因為我們已經建立了一個忠實的本地客戶群,而且貿易不僅僅是季節性的。
“Recruitment is another area in which the business has benefited. Many of our staff are young, and they are really keen to work with a company that has a responsible and ethical approach, so attracting people to come and work for us has become easier.”
“招聘是企業受益的另一個領域。我們的許多員工都很年輕,他們非??释c一家具有負責任和道德操守的公司合作,因此吸引人們來為我們工作變得更加容易?!?br/>Generate PR 生成請購單
“Developing our CSR policies has also boosted our profile. We’ve won quite a few awards, which have been good for us in PR terms, and we’ve also been able to use the award logos on our website and van. These have become part of our visual identity that people hopefully recognise. Entering awards can be a time commitment, but they can also be a fantastic way to audit and benchmark your business against others.”
“制定我們的企業社會責任政策也提升了我們的形象。我們贏得了不少獎項,這些獎項在公關方面對我們很有好處,我們還能夠在我們的網站和面包車上使用獎項徽標。這些已經成為我們視覺形象的一部分,人們希望能夠認可。獲得獎項可能是一種時間承諾,但也可以是一種很好的方式來審核和衡量您的業務?!睂λ瞬焕??!?br/>What I’d do differently 我會怎么做
Raise awareness about environmental protection earlier 盡早提高環保意識
“I’d have got involved with the education side of things earlier. I think we’ve achieved a lot when it comes to teaching local kids how they can look after the environment, but if we’d started ten years ago, we’d be much further down the line by now.”
“我會更早地參與教育方面的工作。我認為,在教當地孩子如何保護環境方面,我們已經取得了很大的成就,但如果我們在十年前就開始了,到現在,我們會走得更遠?!?br/>Here’s how my business benefited from corporate social responsibility (Flash video) 以下是我的企業如何從企業社會責任中受益
Bailey Partnership, established in 1971, is a progressive multi-disciplinary property and construction consultancy with five offices covering the South of England. Through their practices as a business, and role within community, they aim to support local causes, foundations, charities, schools, initiatives and people less fortunate than themselves.
貝利合伙公司成立于1971年,是一家先進的多學科房地產和建筑咨詢公司,在英格蘭南部設有五個辦事處。通過他們作為企業的實踐和在社區中的作用,他們的目標是支持當地的事業、基金會、慈善機構、學校、倡議和比自己幸運的人。
Here, Chartered Architectural Technologist Paul Chapple talks about how partaking in corporate social responsibility (CSR) work has benefited Bailey Partnership.
在這里,特許建筑技術專家保羅·查普爾談到了參與企業社會責任工作對貝利合伙企業的好處。本站提供各國各專業essay代寫或指導服務,如有需要可咨詢本平臺。
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