Corporate Social Responsibility (CSR):企業社會責任（CSR）
Your business doesn’t exist in isolated way making money. Your employees always depend on your business. So customers, suppliers, local community all are affected by your business.
Corporate social responsibility (in short CSR) is about understanding your business’ impact on the world and considering how you can use this impact in a positive way or keep well control on it. CSR can also be good for your attitude, going beyond to minimum legal requirement for the following straightforward principle is apply whatever the size of your business.
Corporate social responsibility can cut across almost everything you do and everyone you deal with. You should think about the:
The suppliers those you choose and the way how we deal with them. For example, trading with suppliers those who pollute the environment it could be as irresponsible as doing it so yourself.
How we treat our employees. To make the responsible business, this means doing more than simple complying with legal requirements.
How your business affecting local community and whether and how we should be actively involved.
How do we affect the environment and what we can do to use resources more efficiently to reduce pollution and waste.
This doesn’t mean that you can’t run a profitable business. In fact, corporate social responsibility can help you improve your business performance. By looking ahead, you’re ready to cope with new laws and restrictions. We avoid costs such as wasted energy, paying unnecessary waste fees. In fact most importantly, we can keep winning business by increasingly demanding customers.
Corporate social responsibility isn’t just about doing the right thing. It means behave responsibly and also dealing with suppliers that do the same. It also offers benefits to direct business.
Companies so often favour suppliers those who demonstrate responsible policies, as this could have a positive impact on it that how they are perceived by customers.
Some customers don’t just prefer to deal with responsible companies, but insist on it. The Co-operative Groups, for instance, places a strong emphasis on its corporate social responsibility and publishes detailed ‘warts and all’ report on its performance on the wide range of criteria – from animal welfare to salt levels in its pizzas.
Reducing resource use, waste and emissions doesn’t just help the environment – it saves you money too. It’s not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits.
There are some other benefits too; 還有一些其他好處
Good reputation makes it easier to recruit the employees.良好的聲譽使招聘員工更加容易。
Employees could stay longer by reducing the costs and disruption of recruitment and re-training.通過降低招聘和再培訓的成本和中斷，員工可以呆得更長。
Employees are more motivated for better productive.員工更有動力提高生產力。
Corporate social responsibility helps ensure you comply with regulatory requirements.企業社會責任有助于確保您遵守法規要求。
Activities and involvement with local community are ideal opportunities to generate positive press coverage.與當地社區的活動和參與是產生積極新聞報道的理想機會。
Good relationships with local authorities make it easier doing business.與地方當局的良好關系使其更容易開展業務。
By Understanding the wider impact of business can helps develop new products and services.通過了解業務的更廣泛影響，可以幫助開發新產品和服務。
Corporate social responsibility can make you more competitive and reduces the risk of sudden damage to your reputation and sales. Investors may recognise this and will be more willing to finance you.
Understanding the environmental impact on business 了解環境對業務的影響
Your business affects many different people (employees, customers, suppliers and local community). It also has a wider impact on environment as well.
Even the simplest step like energy efficiency measures by switching off lights and equipment when they aren’t needed, makes a real difference. By reducing the usage of water could also directly cuts your costs.
Reducing waste also can make a big difference. Simple step like reducing the amount of the papers you waste could cut costs. You can even save more by planning about waste implications before you design new products and production processes.
Doing Care about the environment can attract more customers too. Mostly customers prefer to do purchasing from responsible companies.
There are many sorts of ways by you can reduce the environmental impact of business. e.g. 有很多種方法可以減少商業對環境的影響。例如
making recyclable products 制造可回收產品
sourcing responsibly (For example, using recycled materials and sustainable timber) 負責任地采購（例如，使用回收材料和可持續木材）
minimising the packaging for products 盡量減少產品的包裝
buying locally to save energy/fuel costs 在當地購買以節省能源/燃料成本
creating an efficient and fuel-efficient distribution network 創建高效節能的配電網絡
working with responsible suppliers and distributors who take steps to minimise their environmental impact 與負責的供應商和分銷商合作，他們采取措施將環境影響降至最低
We could reduce the environmental impact of our business by using environmental techniques assessment like lifecycle assessment and setting up an environmental management system. See our guides on environmental assessment techniques – an overview and environmental management systems (EMS) – the basics.
Dealing responsibly with suppliers and customers 負責地與供應商和客戶打交道
By working with our suppliers and customers in a responsible way our business can reap substantial rewards.
We can take some actions when dealing with customers are: 與客戶打交道時，我們可以采取以下措施
Make sure brochures are in plain and simple English, telling the truth without hiding anything in the small print. 確保宣傳冊使用簡單明了的英語，在小字體中不隱瞞任何事實。
Be honest about your products and services. Tell the customers what they want to know, including all steps you take to be socially responsible. 誠實對待您的產品和服務。告訴客戶他們想知道什么，包括你為社會責任所采取的所有步驟。
If anything goes wrong, you should acknowledge the problem responsibly and deal with it. 如果出了什么問題，你應該負責任地承認問題并處理它。
In returns you achieve the loyalty of customers in reward. Listening to consumers intentionally can also help you improve the products and services you offer them. 作為回報，您可以獲得客戶的忠誠度。有意識地傾聽消費者的意見也可以幫助你改善你為他們提供的產品和服務。
Choose your suppliers carefully as it is an important part of your approach to corporate social responsibility. For example, you may try to use local suppliers as many as possible. This helps you support the community and also reduces the waste, energy and carbon emissions from deliveries.
When choosing suppliers you should also examine their environmental practices, health and safety and their employment. Customers are concerned increasingly about the wider impact of supply chains. Your business reputation can be damaged by being associated with others those abuse the rights of their employees or their local environment.
Big organisations often audit their suppliers to ensure that they practise the responsible work. You could do something similar – simply asking them about their attitudes to corporate social responsibility might be revealing.
You should treat your suppliers fair way as particularly smaller business rely on you. For example, getting pay on time could make a big difference to employees.
Working with local community 與當地社區合作
Working with local community brings you a wide range of benefits. Local customers are an important source of sales for many businesses. By improving reputation of your business, you will find it easier to recruit the employees. A good relationship with local authorities can help your business run smoother. For example, mostly local authorities prefer to award contracts to businesses with a record of involvement with communities.
There are different ways to get involved with local communities. Some businesses choose to support local charities, or sponsor charity/community a local event. It makes a commercial sense to get involved in activity related to your product. This will let you use your expertise as well as showing the human face of your business. For example, some restaurants provide foods to local homeless groups, and while builders can give free labour and materials to community projects.
Look for opportunities that will directly benefits you, for example, by publicity, or improvement in neighbourhood around your premises.
Many businesses involve their employees to work in directly or indirectly with the local communities. For example, you might support the charities chosen by employees. Some businesses encourage their employees to volunteer for the community activities and also offer them paid time off for the involvement in community activity. As well as by improving your community relationships can help motivating their employees and can help developing their interpersonal and team participation skills.
You could also give your employees the option of making regular donations which are deduced at from their pay.
Business in the Community (BITC) has developed the Community Mark standard to help businesses get the most of our community involvement.
Communities Justice Project 社區正義項目
The government’s community justice initiative helps businesses work with local agencies to make improvement in the quality of life in their local area. This can benefit the business in different ways. For example, if your business suffers because of damage in your property or the surrounding area, the community justice team will work with you to address this.
Your business could take a prominent approach to dealing with local crimes by supporting recent offender or your local community justice team. You could:
provide financial and practical resources to help the local community justice team 提供財政和實際資源，幫助當地社區司法團隊
get involved with local projects 參與當地項目
support staff who volunteer in the criminal justice system, for example, as mentors, special constables, youth offender panel members, or in victim and witness support 支持在刑事司法系統中志愿工作的工作人員，例如，擔任導師、特警、青少年罪犯小組成員，或受害者和證人支持
Corporate social responsibility can help you cut costs and boost sales. However, there are some other significant benefits which businesses forget about as they are harder to measure. 企業社會責任可以幫助您降低成本并提高銷售額。然而，還有一些其他重要的好處，企業會忘記，因為它們很難衡量。
Identify and measuring indicators of success 確定和衡量成功的指標
You can benchmark business against others. 您可以將業務與其他業務進行比較。
Some of the UK’s largest companies publish corporate social responsibility reports online. 英國一些最大的公司在網上發布企業社會責任報告。
You can use key performance indicators (KPIs) to measure your environmental performance. 您可以使用關鍵績效指標（KPI）來衡量環境績效。
The Community Mark standard lets you measure community involvement. 社區標記標準允許您衡量社區參與度。
It’s worth remembering that measurements will probably only show the immediate impact of CSR. The biggest benefit can be the long term improvement in your business’s reputation. 值得記住的是，測量結果可能只會顯示企業社會責任的直接影響。最大的好處可能是企業聲譽的長期改善。
Benefits of corporate social responsibility 企業社會責任的好處
Make the most of your corporate social responsibility activities by publicising them. Ensure the customers, suppliers and the local community that they know what you are doing. Corporate social responsibility lends itself to bring good news stories.
Publicity can be a key part of using corporate social responsibility to successfully qualify for contracts. People want to get involve with businesses they respect. Corporate social responsibility can be particularly effective for targeting ethical companies, the public sector and not-for-profit organisations.
At the same time, you should see corporate social responsibility as part of a continuing process of building long-term value. Everything and all good steps you do should help improve your business’s reputation and encourage customers to stay involved with you for long time. A business that buys recycled paper, but exploits its customers and ignores the community, has missed the point.
You can consider working towards a management standards which you can then use to publicise your ethical, social responsibility or environmental. For example, many businesses have achieved the environmental management standard ISO 14001.
Effective corporate social responsibility like this helps you continue to differentiate yourself. Even with dozens of competitors, a real commitment to corporate social responsibility lets you stand out. For example, John Lewis department stores are well known for a business that owned by its employees. Its commitment to corporate social responsibility feeds through into customer service, sales and profits. As well as affecting the way you behave, corporate social responsibility can lead to new product and service that reflect your values and those of your stakeholders. Over time can add up to powerful brand and winning business.
How a corporate social responsibility initiative benefitted business 企業社會責任倡議如何使企業受益
The Venus Company is an award winning shop and a cafe operator with several outlets based in Cornwall and Devonshire. Established in 1995 by Michael Smith, the firm has strong environmental and ethical principles, and sells food that has been produced using local suppliers. And Michael explains how developing corporate social responsibility policies have helped him to run the business successfully.
What Michael did to help the environment and support the local community Michael為保護環境和支持當地社區所做的工作
“Our mission is to be the greenest beach shop and cafe operator in the UK, and our attitude to almost every business decision flows from this. For us, CSR covers a number of elements. We support local producers, having spent more than ￡300,000 on local food and drink from the immediate area around our cafes, and use local businesses for other goods and services. Over 80 per cent of our food and drink comes from Devon and Cornwall.
“We also work hard to minimise our impact on the environment, from using solar panels to recycling, carrying out regular litter collection and buying non-toxic cleaning products. We’ve also focused on things like packaging to make sure it’s as biodegradable as possible.
“One scheme we’re really proud of is the SAM Beach Wildlife Fund, which raises money to educate local schoolchildren about their environment, and we also go into schools to do talks. Any business can engage in the local education system, and it’s very rewarding.”
Build a customer base and attract staff 建立客戶基礎并吸引員工
“Building a positive image of a company that gives back to the community has undoubtedly created a number of business benefits. Over the past couple of years, we have been able to open two of our beach cafes year-round, rather than just through the summer months, as we have built up a loyal, local customer base and trade isn’t simply seasonal.
“Recruitment is another area in which the business has benefited. Many of our staff are young, and they are really keen to work with a company that has a responsible and ethical approach, so attracting people to come and work for us has become easier.”
“招聘是企業受益的另一個領域。我們的許多員工都很年輕，他們非?？释c一家具有負責任和道德操守的公司合作，因此吸引人們來為我們工作變得更加容易?！?br/>Generate PR 生成請購單
“Developing our CSR policies has also boosted our profile. We’ve won quite a few awards, which have been good for us in PR terms, and we’ve also been able to use the award logos on our website and van. These have become part of our visual identity that people hopefully recognise. Entering awards can be a time commitment, but they can also be a fantastic way to audit and benchmark your business against others.”
“制定我們的企業社會責任政策也提升了我們的形象。我們贏得了不少獎項，這些獎項在公關方面對我們很有好處，我們還能夠在我們的網站和面包車上使用獎項徽標。這些已經成為我們視覺形象的一部分，人們希望能夠認可。獲得獎項可能是一種時間承諾，但也可以是一種很好的方式來審核和衡量您的業務?！睂λ瞬焕??！?br/>What I’d do differently 我會怎么做
Raise awareness about environmental protection earlier 盡早提高環保意識
“I’d have got involved with the education side of things earlier. I think we’ve achieved a lot when it comes to teaching local kids how they can look after the environment, but if we’d started ten years ago, we’d be much further down the line by now.”
“我會更早地參與教育方面的工作。我認為，在教當地孩子如何保護環境方面，我們已經取得了很大的成就，但如果我們在十年前就開始了，到現在，我們會走得更遠?！?br/>Here’s how my business benefited from corporate social responsibility (Flash video) 以下是我的企業如何從企業社會責任中受益
Bailey Partnership, established in 1971, is a progressive multi-disciplinary property and construction consultancy with five offices covering the South of England. Through their practices as a business, and role within community, they aim to support local causes, foundations, charities, schools, initiatives and people less fortunate than themselves.
Here, Chartered Architectural Technologist Paul Chapple talks about how partaking in corporate social responsibility (CSR) work has benefited Bailey Partnership.
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