代寫MBA Essay范例-企業家與小企業主的區別。本文一篇留學生MBA Essay寫作格式范例，主要內容是講述創業是當今英語中最流行的詞匯之一。人們在談論企業家和創業公司。此外，今天的媒體信息讓我們相信，從律師、醫生到藝術家和教師，任何人都有資格以某種方式成為企業家。然而，這個詞使用得如此頻繁，以至于很多人都不太確定它代表什么？下面就一起來參閱這篇留學生MBA Essay寫作格式范例。
Entrepreneurship is one of the most popular words in the English language today. People are buzzing about entrepreneurs and entrepreneurial companies. In addition, today’s media information makes us believe that anyone qualifies as an entrepreneur in some fashion way- from lawyers and doctors to artists and teachers. However, the term is so often used that many people are not quite sure what it stands for?
Furthermore, despite intensive analysis, we still know relatively little about the entrepreneur (Begley and Boyd 1987a; Cunningham 1991), particularly how an entrepreneur differs from a small business owner (Gartner 1985). Research has indicated that small business owners and entrepreneurs have different goals (Litzinger 1965) and decision-making styles (Busenitz 1992). An entrepreneur has a kind of behaviour intent on opportunities rather than on capital and the small business owner can be a vehicle mutually for Schumpeterian (1934) kind of initiating new products and processes that modify the industry and the owner run the business for a living.
Thus, the report will address how the small business owners and entrepreneurs differ and will also include a critical review of the academic theory concerning motivation, aspiration, business management practices and styles.
Definition of Entrepreneurs 企業家的定義
According to Birley (1996), an entrepreneur is “an individual who establishes and manages a business for the principal purpose of profit and growth. The entrepreneur is characterised principally by innovative and creative behaviour and will employ strategic management practices in the business”. Thus, the modern thinkers emphasise that an entrepreneur is an individual who creates and recognise opportunities for something new, handles the uncertainty and risk of that new venture ( which is not restricted to stand alone business ventures), and has the managerial competence to gather required resources from the environment (like capital) without necessarily owning these resources, which includes an ability to plan, to lead a team and to network outside the venture (Timmons & Spinelli, 2004).
Definition of Small Business Owners 小企業主的定義
A small business owner is “an individual who establishes and manages a business for the principal purpose of furthering personal goals. The business must be the primary source of income and will consume the majority of the owner’s time and interest. The owner perceives the business as an extension of his or her personality, intricately bound with family needs and desires (Birley 1996).
Entrepreneurs versus Small Business Owners 企業家與小企業主
Geber (1995) is very clear that there is a substantial difference between the entrepreneurs and small business owners, a view has been endorsed by many writers including Birley (1996) and Jenning and Breaver (1997). Entrepreneurs are motivated by their goals of profit and growth for their ventures and by their use of strategic planning, for example, Bill Gates, the best known entrepreneur in personal computer revolution. Alternatively, small business owners focus on providing family income and view the venture as an extension of their personalities, for example, the Chinese takeaways.
Geber非常清楚，企業家和小企業主之間存在著巨大的差異，這一觀點得到了許多作家的贊同，包括Birley和Jenning and Breaver。企業家的動機是他們的企業利潤和增長目標，以及他們對戰略規劃的使用，例如，個人電腦革命中最著名的企業家比爾·蓋茨?；蛘?，小企業主專注于提供家庭收入，并將創業視為他們個性的延伸，例如中國外賣。
Characteristics of Entrepreneurs: a Distinction from Small Business Owners 企業家的特征：與小企業主的區別
Characteristics of entrepreneurs and small business owners are different for different ages, different industries and different stages of the business’ life cycle. Indeed, the personality characteristics are both born and made, for ‘there is also a good deal of evidence that certain attitudes and behaviours can be acquired, developed, practiced and refined through a combination of experience and study.’ (Timmons and Spinelli 2004, p.249)
企業家和小企業主的特征因年齡、行業和企業生命周期的不同階段而不同。事實上，人格特征是天生的，也是后天形成的，因為“還有大量證據表明，某些態度和行為可以通過經驗和學習的結合獲得、發展、實踐和完善?！?br/>In addition, different authors have mentioned different characteristics of entrepreneurs from their research. They distinguished the characteristics between ‘normative’ and ’empirical’ (Kuhn, 1960).
In a nutshell, according to Timmons and Spinelli (2004), there are five major attitudes and behaviours that characterise some entrepreneurs:
Commitment and determination 承諾和決心
Need for achievement (McClelland, 1961), with its related attitudes towards risk 成就需要及其對風險的相關態度
Internal locus of control 內部控制軌跡
Opportunity orientation 機會導向
Creativity and innovation 創造力和創新
Besides, both small business owners and entrepreneurs are of critical importance to the economy. However, it is useful to draw a distinction between them since small businesses and entrepreneurial ventures serve different economic functions. Thus, it will also be more valuable to differentiate what they manage. Moreover, this will help us to have a better understanding of the management styles and business practices of the entrepreneurs and small business owners.
The Distinction between Small Business Venture and Entrepreneurial Venture 小企業創業與創業的區別
An entrepreneurial venture, according to Birley (1996) is “one that engages in at least one of Schumpeter’s four categories of behaviour: that is, the principal goals of an entrepreneurial venture are profitability and growth and the business is characterised by innovative strategic practices”. Alternatively, small business venture is “any business that is independently owned and operated, not dominant in its field and does not engage in any new marketing or innovative practices Birley (1996).
Wickham (2004) stated that there are three main characteristics which distinguish the entrepreneurial ventures from small businesses:
Innovation and Creativity 創新和創造力
The successful entrepreneurial venture is usually based on a significant innovation and creativity. This might be technological, an innovation and creativity in offering a new service; or a new way something is marketed or distributed; or possibly an innovation or creativity in a way the organisation is structured or managed. An entrepreneur is recognised for their innovative and creative ability, for example, James Dyson, who came up with the creative idea of the ball-wheel- barrow business and continue his innovation by moving on to the cyclone vacuum cleaner business. On the other hand, the small business is usually involved in delivering an established product or service. So, while a small business may be new to a locality, it is not doing anything new in a global sense for example, cost-cutters shop, whereas an entrepreneurial venture is usually based on a significantly new way of doing something.
Potential for Growth 增長潛力
An entrepreneurial venture has more potential for growth than a small business does. This results from the fact that it is usually based on a significant creativity. The market potential for than innovation, will more than enough to support a small firm. It may even be more than enough to support a large firm and signal the start of an entire new industry. For example, Adam Osborne (1939 -2003) was the best known entrepreneur as creator of the first portable computer, but he was also an author who made a successful move into publishing computer books. On the other hand, the small businesses which operate within an established industry are unique only in terms of its locality. Therefore, it is limited in its growth potential by competitors in adjacent localities. A small business operates within a given market; the entrepreneurial venture is in a position to create its own market.
Strategic Objectives 戰略目標
Most businesses have at least some objectives. Even the smallest firm should have sales targets if not more detailed financial objectives. Objectives may be set for the benefits of external investors as well as for consumption by internal management.
The entrepreneurial venture will usually go beyond the small business in the objectives it sets itself in, that it will have strategic objectives. Strategic objectives relate to such things as:
Growth targets 增長目標
Market development 市場開發
Market share 市場占有率
Market potential 市場潛力
Growth Potential 增長潛力
However, not all entrepreneurial ventures will necessary show an obvious innovation, clear growth potential or formally articulated strategic objectives, and some small businesses may demonstrate one or two of these characteristics. Nevertheless, in combination they add up to distinguish the key character of an entrepreneurial venture, that is, a business that makes significant changes to the world.
Therefore, entrepreneurs and small business owners pursue and create new opportunities differently; they fulfil the ambitions of their founders and managers in different ways. Supporting them presents different challenges to economic policy makers.
For instance, the self-employed owner of a neighbourhood pub has very little in common with the founders of a Bennigan’s or T.G.I. Friday’s. Furthermore, studies of the psychological characteristics of the small business owners and the entrepreneurs suggest differences that affect both the management styles and cultures of the firms. Sexton and Bowman- Upton (1991) found that the entrepreneur, the founder of Bennigan’s, has unique set of psychological traits which they collectively labelled as “propensity towards growth”.
Factors in this propensity included a high energy level, a preference for high risk/high return activities, a desire for control, a separation of personal and professional activities and little need for support from others. On the other hand, the small business owner, the self-employed owner of the pub, were found to have priorities that tend to suggest that other factors (for example, family and social) are more important that the business.
The Differences between the Entrepreneurs and Small Business Owners 企業家與小企業主的區別
Small Business Owner 小企業主
Low propensity towards growth 低增長傾向
Preference for low-risk taking and low return activities 偏好低風險和低回報活動
Non business concerns more important 非商業問題更為重要
Less control-driver 更少的控制驅動器
Prefers repetition of tried and true ways 喜歡重復嘗試過的真實方法
Sceptical of inspiration 懷疑靈感
Works at steady pace 以穩定的速度工作
Rarely makes errors of fact : Works problems all the way through 很少犯事實錯誤：始終解決問題
Patient with routine delays 常規延遲患者
People-oriented, Aware of people’s feeling 以人為本，了解人的感受
Trustful of others 信任他人
High propensity towards growth (looking for new opportunities) 高增長傾向（尋找新機會）
Preference for high-risk taking and high return on activities 偏好高風險和高回報的活動
The business itself takes priority 業務本身優先
Strong need for control (an internal locus of control) 強烈的控制需求（內部控制軌跡）
Likes to experiment with novel approaches (innovation) 喜歡嘗試新方法（創新）
Does not take time for precision 精度不需要時間
Driven by aspiration (needs for achievement) 由愿望驅動（成就需求）
Works with bursts of energy 與能量爆發一起工作
Often makes errors of fact; jump to conclusions 經常犯事實錯誤；倉促下結論
Impatient with routine details 對常規細節不耐煩
Task-oriented, oblivious to people’s feeling 任務導向，忽視人們的感受
Distrustful of others 對他人不信任
Carland (1990) indicated that entrepreneurs have a stronger preference for creativity than owners of small businesses. Entrepreneurs tended to spend more time finding new and different ways of doing things. For example, Richard Branson, who is a portfolio entrepreneur, has diversified his virgin group into different areas. While small business owners concentrated on making established procedures more efficient, for example, small local pub; or corner shops all selling the same types of products and service.
Hellriegel, Slocum and Woodman (1983) have identified other differences, including a tendency for entrepreneurs to work with bursts of energy rather than steadily, to jump into conclusions, to be patient with complicated situations and impatient with routine delays and to follow their inspirations. For example, despite Oswald Boetang, the Ghanaian designer and tailor, endured two bankruptcies, divorce and the break-up of his business partner, he has that inspiration and determination to be successful (a need for achievement), that motivates him not to take time for precision; learn by his mistake and to continue innovating new fashionable ideas.
However, Joseph Sirgy (1995), stating that entrepreneurs are task-oriented is quite misleading. Top entrepreneurs like Bill Gates; Warren Buffet and Richard Branson have proved in their ventures to be people-oriented, looking for the best interest in people.
Furthermore, entrepreneurs have an internal locus of control. They actively look for opportunities to place themselves in situations where they do not have to rely on other people or luck- they think life is under control and they can affect what happens around them. For example, Duncan Bannatyne from the Dragons Den TV Show started his entrepreneurial life by trading in cars. Being brought up from a poor family background, Duncan did not believe in luck, on the contrary, he believed in his determination and commitment to be successful. He had a control over his life and he also take up risks.
Motivation and Aspirations: Distinction between Small business owners and Entrepreneurs 動機和抱負：小企業主和企業家的區別
Motivation, the condition that makes individuals undertake, or at least desire to undertake, certain courses of action, is a subject that has received lot of attention from psychologists over the past hundred years. Different approaches will be used to understand motivation and adding up to a general picture of what motivates an entrepreneur.
Maslow Hierarchy of Needs 需求層次理論
Entrepreneurs and small business owners have different set of needs, which hence, motivate them differently. The idea of a series of needs that can be resolved into separate components was the basis for Maslow’s (1943) well-known hierarchy of needs in which physiological, security, social and self-actualisation needs were satisfied in that order of priority. Miner (1997) has used Maslow hierarchy of needs to provide a distinction between the set of needs that motivate an entrepreneur and small business owners.
Entrepreneurs are at the highest level of needs, which, is self-actualisation. These needs can be supported by their characteristics and personality traits. Entrepreneurs are driven by their aspiration. They are motivated by the goals of profit and growth. They are committed and determined individuals who want to be successful; creative and innovative by creating new opportunities.
Entrepreneurs have an internal locus of control which enables them to transcend all the needs. For example, lord Alan Sugar, is at a self-actualisation stage, he has satisfied all the other needs. He was brought up in a council flat in Hackney and despite leaving school at 16, his driven aspiration of being a successful British entrepreneur, made him climb the hierarchy reaching at the transcendence needs where he is satisfying his desire for self-fulfilment and personal growth.
Moreover, Miner (1997) conducted a survey about list of motivation factors for small business owners and concluded that it is reasonable to say that small business owners are at the esteem needs:
The survey shows that small business owners are motivated by their performance, status and condition. Hence, this leads to the satisfaction of their competence, individual achievement, reputation, responsibility and independence. For example, small corner shops or Indian restaurants are satisfying their esteem needs. They may be reputed in the locality due to their great achievement in having a good customer service and also by handling their responsibilities effectively.
However, Maslow hierarchy of needs has received several criticisms. Alderfer (1964) stated that people sometimes try to satisfy more than one need at a time. For instance, Entrepreneurs may be satisfying the esteem needs and self-actualisation needs at the same time, which according to Alderfer is the growth needs.
In addition, frustration of a higher order need can lead to efforts to satisfy a lower-level need (frustration regression hypothesis). For example, some entrepreneurs may be at the self-actualisation stage, but due to a failure in one of their venture, can lead to the efforts of satisfying the esteem needs, such as finding ways to make their venture reputable.
McClelland (1961): Achievement Motivation 成就動機
In McClelland’s view behaviour is directed towards an aspirational picture of delivering personal excellence. What constitutes this excellence may be derived from internally referenced considerations or it may be picked up from external signals. McClelland was particular interested in achievement as a motivator for young entrepreneurs.
Entrepreneurs are driven by strong need to excel against self-imposed standards- to achieve challenging goals. They have an internal locus of control that makes them have a low need for status and power, and a low need for affiliation with other people. Thus, according to McClelland, entrepreneurs are quite independent types. For example, the music entrepreneur, Simon Cowell, despite having a huge failure in his music recording industry in the 80’s, his need for achievement and his internal locus of control motivate him to be successful by showing his creativity of the X factor and American Idol.
Research has also proved that small business owner has a low need for achievement, and on the contrary, has a high need for power and status (to combat their competitors). However, the need for achievement may not be the most important variable for predicting the likelihood of starting a business. Borland research shows that achievement motivation was neither a significant factor among students who intended to become entrepreneurs and those who did not (Borland 1974), nor between those who indicated entrepreneurial interest through the choice of majors (Sexton and Bowman 1983). Yet, the question of whether students’ majors or stated intentions are appropriate surrogates for business ownership arises.
Entrepreneurial Motivation 創業動機
It is important to understand the link between entrepreneur and motivation. Burns (2008) stated “motivation plays an important part in the creation of new organisations, thus, theories of organisation creation that fail to address this notion are incomplete”. Kumar (2008), stipulates that “particular goals, attitudes, and backgrounds where all important determinants of an entrepreneur’s eventual satisfaction”. In that manner, Douglas et al. (1994) examines the motivational process an entrepreneur experiences.
The decision to behave entrepreneurial is the result of the interaction of several factors. One set of factors include “the individual personal characteristics, the individual personal environment, the relevant business environment, the individual’s personal goal set and the existence of a viable business idea” Douglas et.al (2004). In addition, the entrepreneur compares his/her perceptions of the probable outcome with the personal expectations.
However, it can be argued that entrepreneur psychological characteristics, such as drives for achievement and inspirations, are also important it as help them to be motivated by acknowledging what created a lower outcome than expected, and, thus learn by their mistake. Locke and Baum (2007), has provided a summary of key motivation variables based on previous findings and show general traits measures being mediated by specific measures affect the performance of entrepreneurs.
Nevertheless, Kets de Vries (1985) referred to the ‘dark side’ of the entrepreneurs in discussing how the entrepreneurial personality and ego can be taken to extremes and cause failures, for example, they have a strong need of control and sometimes, may be seen as a bully. Their distrust of others, their desire for applause, and their defensiveness can also be a limitation for them to be successful and affect their potential as an entrepreneurial venture to grow.
然而，Kets de Vries在討論企業家個性和自我如何走向極端并導致失敗時提到了企業家的“黑暗面”，例如，他們強烈需要控制，有時可能被視為欺凌者。他們對他人的不信任，他們對掌聲的渴望，以及他們的防御能力也可能成為他們成功的一個限制，并影響他們作為創業企業成長的潛力。
According to Landau (1982), there are four different types of entrepreneurs as regard to the risk bearing and innovativeness. Thus, stating that all entrepreneurs are motivated by high risk taking and innovativeness is misleading.
For example, the gambler is the entrepreneur characterised by low degree of innovation and high risk. Thus, they are motivated by high risk propensity. Therefore, different types of entrepreneurs are motivated differently. Hence, more research should be conducted on motivation vis-à-vis different types of entrepreneurs.
Business Management Practices and Styles 企業管理實踐和風格
The entrepreneurial venture represents a particular management challenge. The nature of the entrepreneurial venture characterises and defines the management that is needed to drive it forward successfully. Moreover, the report has already provided a distinction of entrepreneurial ventures from small businesses (innovation; potential for growth and strategic objectives) which reflects to their business practices.
The figure above shows how practices in small businesses differ from entrepreneurial ventures. Wallach (1983) identified that innovative culture (challenging, creative, and enterprising) more closely fits the entrepreneurial venture, while small businesses demonstrate a supportive culture (family-like and humanistic). Carland (1990) has also found in her research that entrepreneurial ventures concentrate on strategic management whereas small businesses on tactical management.
Entrepreneurial Management 創業管理
Entrepreneurial management is characterised by its whole organisation scope, its objective of creating change and a focus on exploiting opportunity Wickham (2004). These characteristics are shown in the figure below as a comparison of conventional management and entrepreneurial management.
Entrepreneurs are managers of change. They bring people, money, resources and ideas together to build new organisations and to change existing ones. For example, Richard Branson started off his business as selling audio tapes recorder, and now he has made ‘entire new worlds’ by taking risk and diversifying his products namely, virgin media; virgin active, virgin airline etc. He keeps bringing in new changes to the world.
Entrepreneurs are different from conventional managers or owners whose main interest is in maintaining the status quo by sustaining the established organisation, protecting it and maintaining its market positions.
A focus on Opportunity 關注機會
Entrepreneurs are attuned to opportunity and bring in creativity. They constantly seek the possibility of doing something differently and better. They innovate in order to create value. Entrepreneurs are more interested in pursuing opportunity than they are in conserving resources. Entrepreneurs see resources as a means to an end, not as an end in themselves. Entrepreneurs expose resources to risk but also make them work by stretching them to their limit in order to offer a good return.
In contrast, small business owners in established businesses are more often responsible for protecting ‘scarce’ resources than for using them to pursue the opportunities that are presented for their organisations.
Organisation Wide Management 組織范圍內的管理
The entrepreneur manages with an eye to the entire organisation. They benchmark themselves against organisational objectives. They label themselves as having a visionary management style rather than focusing on objectives in particular department. Thus, entrepreneurs develop a holistic approach as regard to their management style and business practices.
The effective entrepreneur does all these things when appropriate. There are times when the status quo is worth sustaining, and at times when it becomes unwise to expose resources. Part of the skill of the effective entrepreneur should know when not to venture.
In addition, entrepreneurs should use appropriate leadership, power and motivation as managerial tools to have a better control, focus and direction for the venture. These are tools entrepreneur should adopt in order to turn their vision into reality.
Furthermore, some entrepreneurs’ tend to adopt an autocratic business management style with a tall structure. For example, Lord Alan Sugar is recognised for this autocratic style following the steps of Taylorism. Critics have described Sugar as “out-of-touch” and his work ethic as “a model of bad management in the UK. Negative, bullying and narrow-minded… (Sugar) rules by fear”.
Therefore, entrepreneurs should ‘climb the growth wall’. Creativity and innovativeness alone would not make an entrepreneur successful. They should also empower and motivate their subordinates by giving them control to make decisions. If they do not do so, they will be too stress and tired, which can cause their venture to fail.
Thus, an entrepreneurial organisation should always learn through its success and failures. This will enable the entrepreneur to develop his vision into reality to achieve success (Wickham 2004).
Overall, the report has provided us with a better understanding of the differences between entrepreneurs and other owners of small businesses. The report has discussed the different characteristics of entrepreneurs and how it differs with those of small business owner. For example, psychological characteristics such as need for achievement, internal locus of control, need for autonomy, creativity and risk-taking are predominant in entrepreneurs. On the other hand, small business owner’s main priority is their family goals and their income.
Entrepreneurs are motivated to ‘create an entire new world’ Joerges & Wolff (1991). The report also explain Douglas entrepreneurial motivation model which surpass the psychological characteristics. He stated that the initial determination to behave entrepreneurially is the outcome of the dealing of a range of factors such as individual personal characteristics, personal goal set, personal environment, the existence of a viable business idea, and relevant business environment. On the other hand, small business owners are motivated by high need of power; status and independence (Miner 1997).
Kets de Vries (1985) has also discussed about the dark side of entrepreneurs, thus, in order to turn their vision into reality, entrepreneurs should learn from their mistakes and successes and also learn to climb the growth wall.
Kets de Vries也討論了企業家的黑暗面，因此，為了將他們的愿景變為現實，企業家應該從他們的錯誤和成功中學習，也應該學會攀登增長墻。
There are also different types of entrepreneurs, thus, each type of entrepreneurs are motivated and manage their ventures differently. Thus, motivation factors, business management style and practices would be different, for example, Alan Sugar management style and business practices are different from that of Richard Branson. Besides, an entrepreneurial performance are influenced not only by personal motivation and aspirations but the ability to motivate employees and having good human relationship skills; general management skills, effective leadership skills; proper use of power and industry knowledge.
MBA Essay范例總結到企業家也有不同的類型，因此，每種類型的企業家都有不同的動機和管理他們的企業。因此，激勵因素、企業管理風格和實踐會有所不同，例如，Alan Sugar的管理風格和業務實踐與Richard Branson的不同。此外，創業績效不僅受個人動機和愿望的影響，還受激勵員工的能力和良好人際關系技能的影響；一般管理技能、有效領導技能；正確使用權力和行業知識。本站提供各國留學生MBA Essay代寫或指導服務，如有需要可咨詢本平臺。
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